Audience targeting

Edd Wright                    Audience targeting for Edd’s dead baby                 06/10/11

All films are aimed at a defined audience this can be related to age, gender, interests, & socio-economic classification. For instance a Disney film will be aimed at children between the ages of 3 to 10 but at the same time many older people will still watch a Disney film perhaps from childhood & still enjoy it just as much. Target audience is the term used to describe the general type/group of people that you would expect your film to attract, however various other types of people & age groups may still enjoy watching the film. The interests will not be overly important as it is made to entertain children of all sorts. Also the socio-economic classification does not come into this film as most children will enjoy the film. The reason for this is that most Disney films are simple because they have an easy to follow plot, fun scenarios & entertaining plots. The basic jumble of these things means that children of a very young age can connect easily to what is going on.

Our film is titled “Edd’s dead baby” & the title suggests it will be based around a death of some sort which means the film will be of a dark nature. This means that the targeted age of the viewers will be 15 years old & older. This film will be mainly directed towards a male audience due to the nature of the film but could still be viewed & enjoyed by female viewers as well. Seeing as the thriller genre is such a widely enjoyed genre the stories usually involve some sort of love interest & can be very emotional & take some thought.

The characters within thriller films are also usually very strong with charismatic & confident personalities. You can participate in the film by trying to work out the murderer before the truth is revealed by the end of the film.

People that this film is aimed at don’t really need any sort of interests related to the film because it is aimed at a fairly large audience & will interest people that want to be entertained more than anything else.

Personal comment

It has been useful for me to think about what the target audience for my film will be because some of the material may be inappropriate for younger people. The age rating for my film will be "15" because I think that people of this age are mature enough to understand the concepts within the film.
The main thing that I have learnt from my audience targeting is how to aim my media text at a certain audience by focusing on the story & content within my own film. It has also given me things to consider which may be worth leaving out to keep within the age rating bracket.